It has been about three months and so far, I have a seeming monopoly on car sales in the US while everyone retools and reinvests in dealerships they must have closed down. Throughout the war, I managed to win nearly every vehicle contract in the US, pulling in about 300 million to put me back roughly to my pre-depression cash levels.Īfter the war, I am looking at the other manufacturers and wondering when they will start selling cars. I set lobbying to maybe 60-70 percent and began immediately developing diesel engines for my utility vehicle models. Early on, maybe 1920, I set the lobbying slider to a very low percent, and when the US entered the war, I elected to forego munitions and risk losing in the contract race. The depression never hurt us too badly, but I'm sure the furloughed factory workers felt differently. Some years, especially approaching WWII, I managed to eke out a profit, and when I felt safe, I bought back about 70% of my stock. Continued to develop parts and cars on a smaller scale/longer cycle throughout the depression, taking losses on many models to maintain market share while losing about 30 million a year most years. Raked in about 1.3 billion cash before the 1929 crash. Had maybe 8-10 different body styles in 3-4 year trim update cycles, with new generations every 10-12 years starting in the early teens. I managed to dominate the pickup truck and compact car market in the 20s US. Even if they won an unprecedented number of races, you would still think a little bit less of them as a racing/high performance brand than you do now.Īs Eric.b said, try making a Marque for your consumer style vehicles, and that should stop the bleeding. Then 10 years later, used their cash to enter Formula One, Ind圜ar, The Blancpain, and a bunch of regional races. Imagine if Lamborghini suddenly started selling cheap, low end SUVs, Sedans, Compacts, Vans and Station Wagons. Winning the Grand Prix could just not be quite enough to change an evolving company image if you're making consumer friendly products. Perhaps you were making a lot of sporty or performance cars, light weight high HP engines and sporty chassis and gearboxes prior to the war.Īnd now, while racing has become a new passion for your business, are you also focusing your R&D on cheaper economy cars, designing more of those components and cars than before?Īre your sporty components and cars getting long in the tooth, even though you have a fancy and winning new prototype that is awesome but will never sell? Image has to do with the vehicles and components you are developing and selling. I wonder what other models you are selling.
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